Top 5 Beauty Retail Apps Performance in Netherlands, Q2 2022

In Q2 2022, the top beauty retail apps in the Netherlands exhibited diverse trends in downloads and active user metrics. Here’s a closer look at the performance of these apps.

Douglas – Parfüm & Kosmetik from Parfümerie Douglas GmbH experienced fluctuations in weekly downloads, starting with around 5K downloads at the beginning of April and peaking at 6.7K in the first week of May. Active users saw a slight decline from 23.7K in late March to approximately 21.8K by the end of June.

LOOKFANTASTIC -Beauty Shopping, by THG (The Hut Group), demonstrated a consistent upward trend in weekly downloads, escalating from 564 in late March to a peak of 2.7K by mid-June. Active users also showed a notable increase, starting at 4.5K in late March and reaching around 9K by the end of June.

BEAUTY BAY maintained a relatively low but stable download rate, with weekly downloads ranging between 13 and 98 throughout the quarter. The app's active user base remained steady, fluctuating slightly around the 600-700 mark.

Lush Fresh Handmade Cosmetics showed minimal activity in terms of downloads, ranging from 1 to 20 weekly. There was no significant data available for active users during this period.

Lastly, Nykaa Fashion – Shopping App had modest download numbers, with weekly downloads ranging from 9 to 17. There was no significant data available for active users.

These insights are based on data from Sensor Tower. For more detailed analytics and trends in app performance, visit Sensor Tower.